How to Get More Website Enquiries: 10 Proven Tips
June 30, 2025
1. Simplify Your Website Navigation
Confusing navigation kills conversions. If users can’t quickly figure out where to go, they’ll leave.
How to simplify it:
Keep your main menu to 5–7 top-level items.
Use clear labels like “Services,” “About,” or “Contact.”
Make sure key links are easily accessible in the header and the footer.
Use minimal website layouts for clean, distraction-free experiences.
2. Use Clear and Compelling Calls to Action (CTAs)
Your CTA is one of the most important elements on any page. Without a strong CTA, visitors won't know what to do next.
Examples of effective CTAs:
“Book a Free Consultation”
“Get Your Free Quote”
“Start Your Project”
See how top landing page designs and hero sections lead with powerful CTAs that drive action.
3. Offer Multiple Contact Options
Not everyone likes filling out forms. Offer multiple ways for people to contact you:
Simple enquiry forms
Phone number
Email address
Live chat or WhatsApp links
The most effective B2B websites and SaaS sites often include contact methods right in the hero and footer areas for easy access.
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4. Improve Page Speed and Mobile Experience
Fast-loading, mobile-friendly websites get more engagement and more enquiries.
Compress images and optimize files.
Use minimalist layouts that load faster.
Make sure buttons, forms, and navigation work perfectly on mobile.
Check how well-optimized web app sites and SaaS pages prioritize performance and responsiveness.
5. Add Social Proof and Trust Signals
Trust is a major factor in enquiries. Strengthen your website with:
Customer logos using brand sections
Star ratings, case studies, or certifications
Many top e-commerce and B2B websites lead with trust signals right after the hero section.
6. Create High-Converting Landing Pages
Landing pages convert better because they remove distractions.
A high-converting landing page includes:
A strong hero section with the core message
Benefits shown in features sections
Reinforcing data in stats sections
Trust elements like testimonials
A bold call to action repeated multiple times
See how top SaaS websites use this structure to drive enquiries.
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7. Improve Your Contact Forms
Long, intimidating forms reduce conversions.
Tips for better forms:
Keep it simple: Name, Email, Message (maybe Phone).
Add helpful microcopy: “We usually reply within 24 hours.”
Position the form near a strong CTA or inside a hero section for visibility.
8. Offer Something Valuable (Lead Magnet)
Not every visitor is ready to enquire—capture leads with something useful like:
Free guides, checklists, or PDFs
Free audits or assessments
Newsletter sign-ups
Showcase these offers with beautiful resource sections like the top portfolio and B2B websites do.
9. Optimize for Local SEO (If Relevant)
For local businesses, being visible on search results like “[Your Service] near me” is key.
Tactics:
Set up Google Business Profile
Use location-specific landing pages
Display local client logos in your brands section
Use stats sections to show the number of clients served in specific areas
10. Track, Test, and Improve
Optimization is ongoing.
Use Google Analytics to track where users convert.
Add stats sections to highlight your impact (“500+ projects completed”, etc.).
Run A/B tests on CTAs, layouts, or messaging.
Check how minimal websites often combine clean design with high conversion performance.
Conclusion
Your website has the potential to become your best sales tool. Whether you're running a B2B website, e-commerce store, or SaaS product, these proven strategies will help you increase website enquiries and grow your business.
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